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00857nam a2200229 a 4500 |
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000606966 |
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20190917080454.0 |
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190822s1957 nyua gr ||||||eng d |
| 040 |
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|a Sistema de Bibliotecas de Universidad de Costa Rica
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| 082 |
0 |
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|a 659.13
|b B878a
|2 23
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| 100 |
1 |
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|a Brown, Lyndon Osmond
|d 1903-1966
|e Autor/a
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| 245 |
1 |
0 |
|a Advertising media :
|b creative planning in media selection /
|c Lyndon O. Brown, Richard S. Lessler, William M. Weilbacher.
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| 260 |
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|a New York :
|b The Ronald Press Company,
|c c1957.
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| 300 |
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|a vii, 395 páginas :
|b ilustraciones en blanco y negro.
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| 650 |
0 |
7 |
|a PUBLICIDAD
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| 650 |
0 |
0 |
|a PLAN DE MEDIOS PUBLICITARIOS
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| 650 |
0 |
7 |
|a ANALISIS DE MERCADEO
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| 700 |
1 |
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|a Lessler, Richard S.
|d 1924-
|e Autor/a
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| 700 |
1 |
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|a Weilbacher, William M.
|e Autor/a
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| 900 |
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|a 2019-O
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| 916 |
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|a Centro Catalográfico
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| 949 |
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|a CSA -CSA
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