|
|
|
|
| LEADER |
00856nam a2200229 a 4500 |
| 001 |
000606966 |
| 005 |
20190917080454.0 |
| 008 |
190822s1957 nyua gr ||||||eng d |
| 040 |
|
|
|a Sistema de Bibliotecas de la Universidad de Costa Rica
|
| 082 |
0 |
|
|a 659.13
|b B878a
|2 23
|
| 100 |
1 |
|
|a Brown, Lyndon Osmond
|d 1903-1966
|e Autor/a
|
| 245 |
1 |
0 |
|a Advertising media :
|b creative planning in media selection /
|c Lyndon O. Brown, Richard S. Lessler, William M. Weilbacher.
|
| 260 |
|
|
|a New York :
|b The Ronald Press Company,
|c c1957.
|
| 300 |
|
|
|a vii, 395 páginas :
|b ilustraciones en blanco y negro.
|
| 650 |
0 |
7 |
|a PUBLICIDAD
|
| 650 |
0 |
0 |
|a PLAN DE MEDIOS PUBLICITARIOS
|
| 650 |
0 |
7 |
|a ANALISIS DE MERCADEO
|
| 700 |
1 |
|
|a Lessler, Richard S.
|d 1924-
|e Autor/a
|
| 700 |
1 |
|
|a Weilbacher, William M.
|e Autor/a
|
| 900 |
|
|
|a 2019-O
|
| 916 |
|
|
|a Centro Catalográfico
|
| 949 |
|
|
|a CSA -CSA
|