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00861nam a2200217 a 4500 |
| 001 |
000612021 |
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20200106144524.0 |
| 008 |
191126s1964 nyuabo gr ||||||eng d |
| 040 |
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|a Sistema de Bibliotecas de la Universidad de Costa Rica
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| 082 |
0 |
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|a 659.130.973
|b B293m
|2 23
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| 100 |
1 |
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|a Barton, Roger
|d 1903-
|e Autor/a
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| 245 |
1 |
0 |
|a Media in advertising /
|c Roger Barton ; with an introduction by Walter E. Botthof.
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| 260 |
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|a New York :
|b McGraw-Hill Book Company,
|c c1964.
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| 300 |
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|a 559 páginas :
|b ilustraciones en blanco y negro, fotografías en blanco y negro, mapas en blanco y negro.
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| 490 |
0 |
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|a McGraw-Hill series in marketing and advertising
|
| 650 |
0 |
7 |
|a PUBLICIDAD
|z ESTADOS UNIDOS
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| 650 |
0 |
7 |
|a TOMA DE DECISIONES
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| 700 |
1 |
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|a Botthof, Walter E.
|e Introductor/a ó Prologuista
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| 900 |
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|a 2020-O
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| 916 |
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|a Centro Catalográfico
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| 949 |
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|a CSA -CSA
|