Marketing in creative industries : value, experience and creativity /

Bibliographic Details
Main Author:	Troilo, Gabriele (Autor/a)
Format:	Book
Language:	English
Published:	New York : Macmillan Palgrave, 2015.
Subjects:	ADMINISTRACION DE MERCADEO INDUSTRIA CULTURAL

Description
Physical Description:	xiv, 369 páginas : diagramas en blanco y negro.
ISBN:	9780230380240

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