Radio advertising for retailers /
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| Format: | Book |
| Language: | English |
| Published: |
Cambridge, Massachusetts :
Harvard University Press,
1946.
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| Subjects: | |
| Online Access: | Ver documento en línea |
| Item Description: | "A report based on a national study of the actual use of radio advertising by retail stores and services and by regional manufacturers. The study was financed by a research grant made by the Columbia Broadcasting System, Inc." |
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| Physical Description: | 1 recurso en línea (xv, 280 páginas) : gráficos en blanco y negro, 1 mapa en blanco y negro, archivos de textos, PDF. |
| ISBN: | 9780674864757 |
| Access: | Acceso al texto completo para la comunidad de la UCR por medio de la cuenta institucional |