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01224nab a2200241 a 4500 |
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000637551 |
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20210507150637.0 |
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151023s2010 ck fr p r ||||||spa d |
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|a Sistema de Bibliotecas de la Universidad de Costa Rica
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|a 658
|b R
|2 23
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|a Vera Martínez, Jorge
|e Autor/a
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| 245 |
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|a La influencia de los componentes del valor percibido de la marca en los componentes del perfil de involucramiento del consumidor =
|b The influence of the components of the perceived value of the brand in the components of the profile of consumer involvement /
|c Jorge Vera Martínez.
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|i Título paralelo
|a The influence of the components of the perceived value of the brand in the components of the profile of consumer involvement
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|a 237-257 :
|b 1 gráfico en blanco y negro.
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|a PRODUCTOS DE MARCA
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| 650 |
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|a DESARROLLO DE MARCAS (MERCADEO)
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| 650 |
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|a CONSUMIDORES
|x ANALISIS
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|a COMPORTAMIENTO DEL CONSUMIDOR
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| 650 |
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|a MERCADEO
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1 |
|u https://repository.upb.edu.co/bitstream/handle/20.500.11912/7528/Art%c3%adculo%205.pdf?sequence=1&isAllowed=y
|y Ver artículo en digital
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|a 2021
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| 916 |
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|a Unidad de Referencia - BLDT
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| 949 |
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|a VTL -VTL
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