Achieving brand loyalty in China through after-sales services : with a particular focus on the influences of cultural determinants /
Main Author: | Frass, Alexander (Autor/a) |
---|---|
Other Authors: | Schoeneberg, Klaus-Peter (Introductor/a ó Prologuista), Albors Garrigós, José (Introductor/a ó Prologuista) |
Format: | Book |
Language: | English |
Published: |
Wiesbaden :
Springer Gabler,
c2016.
|
Series: | Business analytics / Herausgegeben von Klaus-Peter Schoeneberg
|
Subjects: | |
Online Access: | Ver documento en línea |
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