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20250912085351.0 |
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210816s2011 gw a gs| ||||||eng d |
| 020 |
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|a 9783834931344
|q (ebook)
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| 040 |
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|a Sistema de Bibliotecas de Universidad de Costa Rica
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| 082 |
0 |
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|a 659.1
|2 23
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| 245 |
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|a Advances in advertising research. /
|c Shintaro Okazaki, (Ed.).
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| 250 |
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|a 1st edition
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| 264 |
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1 |
|a Wiesbaden :
|b Gabler,
|c 2011-.
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| 300 |
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|a 1 recurso en línea (volúmenes) :
|b ilustraciones en blanco y negro, archivo de texto, PDF.
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| 500 |
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|a Descripción basada en el volumen 2
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0 |
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|a Vol.2. Breaking new ground in theory and practice -- Vol.III. Current insights and future trends -- Vol.IV. The changing roles of advertising -- Vol.V. Extending the boundaries of advertising -- Vol.VI. The digital, the classic, the subtle, and the alternative -- Vol.VII. Bridging the gap between advertising academia and practice -- Vol.VIII. Challenges in an age of dis-engagement -- Vol.IX. Power to consumers -- Vol.X. Multiple touchpoints in brand communication
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| 506 |
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|a Acceso al texto completo para la comunidad de la UCR por medio de la cuenta institucional
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| 650 |
0 |
7 |
|a PUBLICIDAD
|v CONGRESOS
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| 650 |
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7 |
|a PUBLICIDAD
|x INVESTIGACIONES
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| 700 |
1 |
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|a Okazaki, Shintaro
|e Editor/a
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| 900 |
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|a 2025-O
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| 916 |
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|a Centro Catalográfico
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| 949 |
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|a MELS -MELS
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