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02883nam a2200217 u 4500 |
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210723s2013 nyuad gs ||||||eng d |
| 020 |
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|a 9781430244080
|q (electronic)
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| 020 |
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|a 9781430244073
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| 040 |
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|a Sistema de Bibliotecas de Universidad de Costa Rica
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| 245 |
1 |
0 |
|a Advanced social media marketing :
|b how to lead, launch, and manage a successful social media program /
|c Tom Funk.
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| 264 |
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1 |
|a New York, NY :
|b Apress,
|c [2013].
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| 264 |
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4 |
|c ©2013
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| 300 |
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|a 1 recurso en línea (vi, 256 páginas) :
|b ilustraciones a color, gráficos (principalmente a color), archivo de texto, PDF.
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| 506 |
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|a Acceso al texto completo para la comunidad de la UCR por medio de la cuenta institucional
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| 520 |
3 |
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|a Hundreds of millions of Americans are using social media (SM), and already some 70% of businesses have joined them there, using Facebook and other SM platforms to connect with their customers, and attract new ones. So the real question isn't whether to take your business onto social media platforms-but how to do it quickly, effectively, on a budget, with smart goals, and a road map for success. Advanced Social Media Marketing: How to Lead, Launch, and Manage a Successful Social Media Program cuts through the hype and fluff about how social media is changing the world, and it gets down to what really matters: How you as a manager can best use SM to benefit your business. Written by a veteran online marketer and ecommerce professional, the book shares practical strategies and tactics to let you launch and scale a successful corporate social media program. Advanced Social Media Marketing: How to Lead, Launch, and Manage a Successful Social Media Program is for the manager who already knows something about social media and wants to roll up his or her sleeves and get down to business. In it, we simplify tasks that might otherwise be complicated-like adopting and tracking key performance metrics, developing online ad campaigns, or creating Facebook apps like games, giveaways and sweepstakes with the capacity to go viral. Businesses can harness the unique advantages of this new medium, but they need a practical, no-nonsense guide like this one. Otherwise they risk being ignored, wasting time and money or, even worse, damaging their own brand and seeing a well-intentioned online program blow up. The book is heavy on the how-to, case studies, campaign results and other statistics, and interviews with ecommerce managers at businesses large and small. It also includes the author's own experiences at Green Mountain Coffee Roasters, Wine of the Month Club, and others. While this book will be...
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| 530 |
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|a También disponible en formato EPUB
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| 856 |
4 |
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|u https://springerlink.proxyucr.elogim.com/book/10.1007/978-1-4302-4408-0
|y Ver documento en línea
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| 916 |
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|a Centro Catalográfico
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| 949 |
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|a -KAF
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