Assessing the different roles of marketing theory and practice in the jaws of economic uncertainty : Proceedings of the 2004 Academy of Marketing Science (AMS) annual conference.
| Formato: | Libro |
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| Acceso en línea: | Ver documento en línea |
| LEADER | 00549nam a2200109 a 4500 | ||
|---|---|---|---|
| 001 | 000658459 | ||
| 005 | 20211108120748.0 | ||
| 008 | 211108 gr |||||| d | ||
| 020 | |a 9783319118451 |q (ebook) | ||
| 040 | |a Sistema de Bibliotecas de la Universidad de Costa Rica | ||
| 245 | 1 | 0 | |a Assessing the different roles of marketing theory and practice in the jaws of economic uncertainty : |b Proceedings of the 2004 Academy of Marketing Science (AMS) annual conference. |
| 856 | 4 | 1 | |u https://springerlink.proxyucr.elogim.com/book/10.1007/978-3-319-11845-1 |y Ver documento en línea |