Selling color to people /
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
New York :
University Books,
c1956.
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| Subjects: |
| Item Description: | "A book on how to sell color in commercial products and advertising to the American public- based on practical methods of consumer research, styling, merchandising promotion, and public relations" |
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| Physical Description: | 219 páginas : ilustraciones (principalmente a color), fotografías (algunas a color), gráficos a color. |