Advertising principles, problems, and cases /

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Advertising principles, problems, and cases /

Bibliographic Details
Main Author:	Dirksen, Charles J. 1912-1988 (Autor/a)
Other Authors:	Kroeger, Arthur 1908-1998, Nicosia, Francesco Michele 1927- (Autor/a)
Format:	Book
Language:	English
Published:	Homewood, Illinois : Richard D. Irwin, INC., 1977.
Edition:	Fifth edition
Subjects:	PUBLICIDAD PUBLICIDAD > ESTUDIO DE CASOS

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