Adaptive marketing : leveraging real-time data to become a more competitive and successful company /
Adapt or die is really the 21st century mantra for business. Authors Norm Johnston provides guidance on how to adopt an Adaptive Marketing model to ensure you are not only prepared for this new data world, but also winning against both traditional competitors and new disrupters.
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| Formato: | Libro |
| Lenguaje: | English |
| Publicado: |
New York :
Palgrave Macmillan,
[2015].
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| Materias: | |
| Acceso en línea: | Ver documento en línea |
| Sumario: | Adapt or die is really the 21st century mantra for business. Authors Norm Johnston provides guidance on how to adopt an Adaptive Marketing model to ensure you are not only prepared for this new data world, but also winning against both traditional competitors and new disrupters. |
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| Descripción Física: | 1 recurso en línea (xii, 225 páginas) : ilustraciones en blanco y negro, gráficos en blanco y negro. |
| ISBN: | 9781137462930 9781349552917 |
| Acceso: | Acceso al texto completo para la comunidad de la UCR por medio de la cuenta institucional |