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01467nam a2200301 a 4500 |
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000744573 |
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20250918153859.0 |
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250304s2015 nyuad gs 000 | eng d |
| 020 |
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|a 9781137462930
|q (ebook)
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| 020 |
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|a 9781349552917
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|a Sistema de Bibliotecas de Universidad de Costa Rica
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| 082 |
0 |
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|a 658.84
|2 23
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| 100 |
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|a Johnston, Norm
|e Autor/a
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|a Adaptive marketing :
|b leveraging real-time data to become a more competitive and successful company /
|c Norm Johnston.
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| 264 |
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|a New York :
|b Palgrave Macmillan,
|c [2015].
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| 264 |
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|c ©2015
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| 300 |
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|a 1 recurso en línea (xii, 225 páginas) :
|b ilustraciones en blanco y negro, gráficos en blanco y negro.
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| 506 |
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|a Acceso al texto completo para la comunidad de la UCR por medio de la cuenta institucional
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| 520 |
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|a Adapt or die is really the 21st century mantra for business. Authors Norm Johnston provides guidance on how to adopt an Adaptive Marketing model to ensure you are not only prepared for this new data world, but also winning against both traditional competitors and new disrupters.
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| 650 |
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|a MERCADEO
|x INNOVACIONES TECNOLOGICAS
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| 650 |
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|a NEGOCIOS EN INTERNET
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| 650 |
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7 |
|a COMPORTAMIENTO DEL CONSUMIDOR
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| 650 |
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7 |
|a DATOS MASIVOS
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| 650 |
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|a REDES SOCIALES
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| 856 |
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|u https://springerlink.proxyucr.elogim.com/book/10.1057/9781137462930
|y Ver documento en línea
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| 900 |
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|a 2025-O
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|a Centro Catalográfico
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|a AM -CMM
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