Adaptive marketing : leveraging real-time data to become a more competitive and successful company /
Adapt or die is really the 21st century mantra for business. Authors Norm Johnston provides guidance on how to adopt an Adaptive Marketing model to ensure you are not only prepared for this new data world, but also winning against both traditional competitors and new disrupters.
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
New York :
Palgrave Macmillan,
[2015].
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| Subjects: | |
| Online Access: | Ver documento en línea |
Internet
Ver documento en líneaSistema de Bibliotecas de Universidad de Costa Rica
| Call Number: |
658.84 |
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| Copy | Available |