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|c 110248
|d 110248
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|a 9789701073421
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| 037 |
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|b Editorial: MCGraw-Hill ; Página web: www.mcgraw-hill-educación.com
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| 040 |
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|a Sistema Bibliotecario Universidad de El Salvador
|b spa
|e rda
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| 082 |
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|a 658.83
|b F363s
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| 100 |
1 |
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|a Fernández Valiñas, Ricardo
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| 245 |
1 |
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|a Segmentación de mercados /
|c Ricardo Fernández Valiñas.
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| 250 |
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|a Tercera edición
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| 264 |
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|a México :
|b McGraw-Hill,
|c c2009
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| 300 |
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|a 156 páginas :
|b ilustraciones, mapas ;
|c 23 cm.
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| 336 |
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|2 rdacontent
|a texto
|b txt
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| 337 |
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|2 rdamedia
|a sin mediación
|b n
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| 338 |
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|2 rdacarrier
|a volumen
|b nc
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| 500 |
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|a Anexos
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| 500 |
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|a Índice temático
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| 500 |
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|a Referencias internet
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| 504 |
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|a Incluye referencias bibliográficas de gráficos y cuadros
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| 505 |
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|a Definación de mercados -- Segmentación de mercados -- Variables demográficas -- Variables geográficas -- Variables psicográficas -- Variables de posición del usuario -- Segmentación para grupos especiales -- Segmentación de mercados industriales -- Medición de mercado -- Estrategias de cobertura del mercado -- Desarrollo de mercados.
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| 650 |
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