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|a Malhotra, Naresh K.
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| 245 |
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|a Investigación de mercados /
|c Naresh K. Malhotra ; trad. María Elena Ortíz Salinas ; rev. Marcela Benassini
|
| 250 |
|
|
|a 5a ed.
|
| 260 |
|
|
|a México, D.F. :
|b Pearson Educación,
|c 2008
|
| 300 |
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|a xxxiii, 920 p. :
|b il. ;
|c 28 cm.
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| 592 |
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|a Introducción y fase iniciales de la investigación de mercados -- Preparación del diseño de la investigación -- Recolección, preparación, análisis y presentación de datos.
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| 650 |
|
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|a Mercadeo
|x Investigaciones
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| 700 |
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|a Ortíz Salinas, María Elena
|e tr.
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| 700 |
1 |
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|a Benassini, Marcela
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|a eco_sandra
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|a 11/06/2010
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