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| LEADER |
01703nam a2200325 a 4500 |
| 001 |
BFMO50004053 |
| 003 |
SV-SsUSB |
| 005 |
20130909104945.0 |
| 008 |
050201s1817 mx spa |
| 020 |
|
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|a 9686084609
|
| 040 |
|
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|a Sistema Bibliotecario Universidad de El Salvador
|b spa
|c SV-SsUSB
|
| 041 |
0 |
|
|a spa
|
| 082 |
0 |
4 |
|a 658.83
|b M134c
|2 21
|
| 100 |
1 |
|
|a McDaniel, Carl Jr.
|
| 245 |
0 |
0 |
|a Curso de mercadotecnia /
|c Carl McDaniel.
|
| 250 |
|
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|a 2a. ed.
|
| 260 |
|
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|a México :
|b Harla,
|c 1986.
|
| 300 |
|
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|a 916 p.
|c 23 cm.
|
| 500 |
|
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|a Indice de materia
|
| 505 |
0 |
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|a Naturaleza de la mercadotecnia -- Conocimiento del mercado -- Conceptos de producto -- La naturaleza de los precios -- Estructura de la distribución -- Conceptos de promoción -- Administración de mercadotecnia -- Mercadorecnia en un mundo cambiante. Prólogo.
|
| 650 |
|
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|a Política de precios
|2 lemb
|
| 650 |
|
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|a Productos nuevos
|2 lemb
|
| 650 |
|
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|a Ventas-administración
|2 lemb
|
| 700 |
1 |
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|a Noriega, Francisco G.
|
| 942 |
|
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|2 ddc
|c BK
|
| 999 |
|
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|c 1173
|d 1173
|
| 952 |
|
|
|0 0
|1 1
|2 ddc
|4 0
|6 658_830000000000000_M134C
|7 0
|8 CG
|9 2445
|a 50
|b 50
|c GN
|d 2012-12-07
|i 50004053
|o 658.83 M134c
|p 50004053
|r 2012-12-07
|t 001
|w 2012-12-07
|y BK
|
| 952 |
|
|
|0 0
|1 1
|2 ddc
|4 0
|6 658_830000000000000_M134C
|7 0
|8 CG
|9 2446
|a 50
|b 50
|c GN
|d 2012-12-07
|i 50004054
|o 658.83 M134c
|p 50004054
|r 2012-12-07
|t 002
|w 2012-12-07
|y BK
|
| 952 |
|
|
|0 0
|1 0
|2 ddc
|4 0
|6 658_830000000000000_M134C
|7 0
|8 CG
|9 2447
|a 50
|b 50
|c GN
|d 2012-12-07
|i 50004055
|o 658.83 M134c
|p 50004055
|r 2019-06-25
|t 003
|w 2012-12-07
|y BK
|
| 952 |
|
|
|0 0
|1 0
|2 ddc
|4 0
|6 658_830000000000000_M134C
|7 0
|8 CG
|9 2448
|a 50
|b 50
|c GN
|d 2011-07-11
|g 20.57
|h 1986
|i 50014678
|o 658.83 M134c
|p 50014678
|r 2019-06-25
|t 004
|w 2012-12-07
|y BK
|x Compra FMO 2011.
|