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| 040 | |a Sistema Bibliotecario Universidad de El Salvador |b spa | ||
| 082 | 0 | 4 | |a 658.8 |b B561 |
| 100 | 1 | |a Best, Roger J. | |
| 245 | 1 | 0 | |a Marketing estratégico / |c Roger J. Best ; traducción Dionisio Cámara Ibañez |
| 250 | |a 4a ed. | ||
| 260 | |a Madrid : |b Pearson Educación, |c 2007 | ||
| 300 | |a 544 p. : |b il. ; |c 25 cm. | ||
| 592 | |a Orientación al mercado y a los resultados -- Análisis de mercado -- Estrategias de marketing mix -- Marketing estratégico -- La planificación de marketing y de resultados. | ||
| 650 | 7 | 7 | |a Mercadeo |2 LEMB |
| 700 | 1 | |a Cámara Ibañez, Dionisio |e tr. | |
| 653 | 0 | 2 | |a Marketing |
| 991 | |a eco_sandra | ||
| 992 | |a 10/06/2010 | ||
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