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03523nam a2200373 a 4500 |
| 008 |
050201s1968||||sp |||||||||||||||||spa|| |
| 942 |
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|c BK
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| 041 |
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|a spa
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| 082 |
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|a 658.83
|b E56
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| 245 |
0 |
0 |
|a Enciclopedia práctica de marketing
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| 260 |
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|a Barcelona :
|b Francisco Casanova,
|c 1968
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| 500 |
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|a Contiene: v.1 Los métodos comerciales modernos, por Georges Signerin; v.2 La promoción de ventas, y v.3 La conquista de mercados, por F. Nepveu-Nivelis; v.4 Las relaciones públicas, por H. Verdier; v.5 Guía práctica del exportador, por Maurice Jelens; v.6 La Previsión y el programa de ventas, por Los consejeros en organización de la A F C O S; v.7 La compra en la práctica, por Henri Bernatené; v.8 La motivación en la publicidad, por Pierre Martineau; v.9 Porque compran las mujeres, por Janet L. Wolff; v.10 Manual del vendedor, por John W. Ernest y George M. Da Vall
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| 650 |
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|a MERCADO
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| 650 |
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|a NEGOCIOS
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| 650 |
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|a VENDEDORES Y ARTE DE VENDER
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| 650 |
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|a PUBLICIDAD-INVESTIGACIONES
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| 650 |
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|a VENTAS-DIRECCION Y ADMINISTRACION
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| 999 |
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|d 122530
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