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02994cam a2200457 i 4500 |
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120321t2009 mx g 000|0 spa d |
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|a 9786074423396 (versión impresa)
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|a 9786074423549 (Ebook
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|a 978131754348
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| 037 |
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|b Pearson Educación de México, S.A. de C.V., Atlacomulco 500-5o Piso Colonia Industrial Atoto 53519, Naucalpan de Juárez, Estado de México ; www.pearsoneducacion.net
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|a Sistema Bibliotecario Universidad de El Salvador
|b spa
|e rda
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|a spa
|h eng
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| 082 |
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4 |
|a 658.83
|b K444m
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| 100 |
1 |
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|a Keegan, Warren J.
|e autor
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| 245 |
1 |
0 |
|a Marketing internacional /
|c Warren J. Keegan, Mark C. Green ; traducción Miguel Ángel Sánchez Carrión ; revisión técnica Marcela Bernassini Félix ... [y otros cuatro]
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| 250 |
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|a Quinta edición
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| 260 |
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|a México :
|b Pearson Educación,
|c 2009
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| 300 |
|
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|a xxiii, 644 páginas :
|b ilustraciones ;
|c 27 cm.
|
| 336 |
|
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|a texto
|b txt
|2 rdacontent
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| 337 |
|
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|a no mediado
|b n
|2 rdamedia
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| 338 |
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|a volumen
|b nc
|2 rdacarrier
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| 490 |
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|a Área : Administración y Economía
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| 500 |
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|a Índice de temas y organizaciones
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| 505 |
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|a Entorno de marketing global -- Acercamiento a los mercados globales -- Mezcla de marketing global -- Estrategia y liderazgo en el siglo XXI.
|
| 650 |
0 |
7 |
|a Mercadeo
|2 Lemb
|
| 653 |
0 |
7 |
|a Mercadeo internacional
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| 653 |
0 |
2 |
|a Comercialización de las exportaciones
|
| 700 |
1 |
|
|a Bernassini Félix, Marcela
|e revisión técnica
|
| 700 |
1 |
|
|a Keegan, Wrren J.
|i Traducción de:
|t Global marketing
|
| 700 |
1 |
|
|a Sánchez Carrión, Miguel Ángel
|e traductor
|
| 700 |
1 |
|
|a Green, Mark C.
|e autor
|
| 700 |
1 |
|
|a Keegan, Warren J.,
|i Traducción de:
|t Global marketing , 5a th cedition; Prentice Hall, inc, copyright, 2008
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| 942 |
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