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|a spa
|h eng
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|a 9789701056325
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| 020 |
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|a 2701056329
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| 037 |
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|b McGraw-Hill, Prolongación Paseo de la Reforma 1015 ; www.mcGraw-hill.educaction.com
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| 082 |
0 |
4 |
|a 658.8342
|b P484c
|2 21
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| 100 |
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|a Peter, J., Paul,
|e autor
|
| 245 |
1 |
0 |
|a Comportamiento del consumidor y estrategia de marketing /
|c Paul Peter J., Jerry C. Olson ; traducción Jorge Luis Blanco y Correa Magallanes ; revisión técnica Yasmín López Taymani, Jean Domette Nicolesco.
|
| 250 |
|
|
|a Séptima edición
|
| 260 |
|
|
|a México, Distrito Federal :
|b McGraw-Hill,
|c c2006, 2005
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| 300 |
|
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|a xxiii, 564 páginas :
|b Ilustraciones ;
|c 28 cm.
|
| 336 |
|
|
|a texto
|b txt
|2 rdacontent
|
| 337 |
|
|
|a no mediado
|b n
|2 rdamedia
|
| 338 |
|
|
|a volumen
|b nc
|2 rdacarrier
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| 504 |
|
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|a Incluye referencias bibliográficas e índice
|
| 650 |
0 |
2 |
|a Mercadeo
|2 LEMB
|
| 700 |
1 |
|
|a Olson, Jerry C.,
|e autor
|
| 700 |
1 |
|
|a Blanco y Correa Magallanes, Jorge Luis,
|e traductor
|
| 700 |
1 |
|
|a Nicolesco, Jean Domette,
|e traductor
|
| 991 |
|
|
|a bc_dina
|
| 992 |
|
|
|a 12/08/2011
|
| 942 |
|
|
|c BK
|
| 999 |
|
|
|c 133574
|d 133574
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| 952 |
|
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|0 0
|1 0
|4 0
|6 658_834200000000000_P484C
|7 0
|8 RVA
|9 241175
|a 10
|b 10
|c RVA
|d 2012-08-15
|e Editorial La Ceiba
|g 22.50
|i 059873
|l 25
|o 658.8342 P484c
|p 10043070
|r 2019-04-05
|s 2019-03-28
|w 2017-09-08
|y RVA
|x 311209
|