Guerrilla marketing : secrets for making big profits from your small business /
| Autor principal: | |
|---|---|
| Formato: | Libro |
| Lenguaje: | English |
| Publicado: |
Boston :
Houghton Mifflin Company,
c1993.
|
| Edición: | Completely rev. and updated for the '90s. |
| Materias: |
Tabla de Contenidos:
- 1. The guerrilla approach to marketing updated
- 2. Mini-media marketing
- 3.Maxi-media marketing
- 4. Non-media marketing
- 5. Launching your guerrilla marketing attack.