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BFMO50013233 |
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20191004145751.0 |
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101014s1975 mx 000 0 spa d |
| 041 |
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|a spa
|h eng
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|a Sistema Bibliotecario Universidad de El Salvador
|b spa
|e rda
|c SV-SsUSB
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| 082 |
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|a 658.83
|b K87e
|2 21
|
| 100 |
1 |
|
|a Kotler, Philip,
|e autor.
|9 3497
|
| 245 |
1 |
0 |
|a Estudios de mercadotecnia /
|c Philip Kotler, Keith K. Cox.
|
| 250 |
|
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|a 1a edición.
|
| 264 |
|
1 |
|a México :
|b Diana,
|c 1975.
|
| 300 |
|
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|a 581 páginas ;
|c 23 cm
|
| 336 |
|
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|a texto
|b txt
|2 rdacontent
|
| 337 |
|
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|a sin mediación
|b n
|2 rdamedia
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| 338 |
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|a volumen
|b nc
|2 rdacarrier
|
| 505 |
0 |
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|a Conceptualización de la mercadotecnia -- Análisis de las oportunidades comerciales -- Planeación del programa comercial -- Control del esfuerzo comercial.
|
| 650 |
|
7 |
|a Marketing.
|2 embne
|9 168
|
| 650 |
|
7 |
|a Análisis de mercado.
|2 embne
|9 176
|
| 700 |
1 |
|
|a Cox, Keith Kohn,
|e autor.
|9 33060
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| 942 |
|
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|2 ddc
|c BK
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