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|b Oficina Depósito Legal Madrid
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|a 9788473569590
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|a (OCoLC)870118180
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|b Esic Editorial: Avda. de valdenigrales s/n, 28223 Pozuelo de Alarcón (Madrid) ; www.esic.es
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|a Sainz de Vicuña Ancín, José María
|e autor
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1 |
3 |
|a El plan de marketing en la práctica
|c José Mª Sainz de Vicuña Ancín
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| 250 |
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|a Décima octava edición
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| 264 |
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|a Madrid, España
|b Esic Editorial
|c ©2013
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|a 487 páginas
|c 24 cm
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|a Libros profesionales de empresa
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|a Bibliografía: páginas 483 - 487
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|a Marketing y planificación -- Presentación de las fases de elaboración de plan de marketing paso a paso -- Aplicación del plan de marketinga a otros sectores de actividad
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| 521 |
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|a General
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|x Planificación
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