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|a Kotler, Philip.
|t Principles of marketing.
|l Español
|e autor.
|9 32945
|
| 240 |
1 |
0 |
|a Principles of marketing.
|l Español
|
| 245 |
1 |
0 |
|a Marketing /
|c Philip Kotler, Gary Armstrong ; traducción, Roberto Luis Escalona García ; revisión técnica, Marcela Benassini.
|
| 250 |
|
|
|a 8a. edición.
|
| 264 |
|
1 |
|a México :
|b Pearson Educación,
|c 2001.
|
| 300 |
|
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|a xviii, 691, [51] páginas :
|b ilustraciones ;
|c 27 cm
|
| 336 |
|
|
|a texto
|b txt
|2 rdacontent
|
| 337 |
|
|
|a sin mediación
|b n
|2 rdamedia
|
| 338 |
|
|
|a volumen
|b nc
|2 rdacarrier
|
| 500 |
|
|
|a Versión en español de la obra titulada: Principles of marketing, Eight edition.
|
| 500 |
|
|
|a "Edición adaptada a Latinoamérica"--Cubierta.
|
| 505 |
0 |
|
|a Prefacio -- Entender el marketing y el proceso de marketing -- Desarrollar oportunidades y estrategias de marketing -- Desarrollar la mezcla de marketing -- Apéndice 1: Cómo medir y pronostica la demanda A1.
|
| 650 |
|
7 |
|a Marketing.
|2 embne
|9 168
|
| 650 |
|
7 |
|a Planificación estratégica.
|2 embne
|9 863
|
| 650 |
|
7 |
|a Consumo.
|2 embne
|9 185
|
| 700 |
1 |
|
|a Armstrong, Gary
|q (Gary M.),
|e autor.
|9 4526
|
| 700 |
1 |
|
|a Escalona García, Roberto Luis,
|e traductor.
|9 32406
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| 942 |
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