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|a Kotler, Philip.
|t Principles of marketing.
|l Español
|e autor.
|9 32945
|
| 240 |
1 |
0 |
|a Principles of marketing.
|l Español
|
| 245 |
1 |
0 |
|a Mercadotecnia /
|c Philip Kotler ; traducción, José Manuel Salazar ; revisión tecnica, Clotilde Hernández Garnica.
|
| 250 |
|
|
|a 3a edición.
|
| 264 |
|
1 |
|a México, D.F. :
|b Prentice Hall,
|c 1989.
|
| 300 |
|
|
|a xii, 745 páginas :
|b ilustraciones ;
|c 27 cm
|
| 336 |
|
|
|a texto
|b txt
|2 rdacontent
|
| 337 |
|
|
|a sin mediación
|b n
|2 rdamedia
|
| 338 |
|
|
|a volumen
|b nc
|2 rdacarrier
|
| 500 |
|
|
|a Traducido de la tercera edición en ingles de: Principles of marketing.
|
| 505 |
0 |
|
|a Comprensión de la mercadotecnia -- Organización del proceso de planeación de mercadotecnia -- Análisis de oportunidades de mercado -- Selección de mercados meta -- Desarrollo de la mezcla de mercadotecnia -- Administración de esfuerzo de mercadotecnia -- Mercadotecnia ampliada.
|
| 650 |
|
7 |
|a Marketing.
|2 embne
|9 168
|
| 650 |
|
7 |
|a Planificación estratégica.
|2 embne
|9 863
|
| 650 |
|
7 |
|a Consumo.
|2 embne
|9 185
|
| 700 |
1 |
|
|a Salazar, José Manuel,
|e traductor.
|9 33083
|
| 942 |
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