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|a Hair, Joseph F.
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|a Marketing research.
|l Español
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|a Investigación de mercados /
|c Joseph F. Hair, Robert P. Bush, David J. Ortinau.
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| 250 |
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|a Segunda edición.
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| 260 |
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|a México, D.F. :
|b McGraw-Hill Interamericana,
|c 2004.
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| 300 |
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|a xxiii, 715 páginas ;
|c 25 cm
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|a texto
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|a sin mediación
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|a volumen
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|a Traducción de la obra del autor Marketing research.
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|a Información y tecnología de la investigación de mercados -- Diseño de proyecto de investigación de mercados -- Recolección y captura de datos precisos -- Preparación de datos, análisis e informe de los resultados.
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|a General
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|a Análisis de mercado
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|a Bush, Robert P.
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