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|a Sistema Bibliotecario Universidad de El Salvador
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|a Porter, Michael E.
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| 240 |
1 |
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|a Competitive strategy.
|l Español
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| 245 |
1 |
0 |
|a Estrategia competitiva :
|b técnicas para el análisis de los sectores industriales y de la competencia /
|c Michael E. Porter ; traducido por Alfonso Vasseur Walls.
|
| 250 |
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|a 1a edición.
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| 264 |
|
1 |
|a México : D.F :
|b Compañía Editorial Continental,
|c 1982.
|
| 300 |
|
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|a 407 páginas :
|b ilustraciones ;
|c 24 cm
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| 336 |
|
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|a texto
|b txt
|2 rdacontent
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| 337 |
|
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|a sin mediación
|b n
|2 rdamedia
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| 338 |
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|a volumen
|b nc
|2 rdacarrier
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| 500 |
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|a Traducción del autor Competitive strategy. Techniques for analyzing industries and competitors.
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| 504 |
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|a Incluye referencias bibliográficas (p. 391-395 ) e índice.
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| 505 |
0 |
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|a Prefacio -- Prólogo -- Introducción -- 1. Análisis estructural de los sectores industriales -- 2. Estrategias competitivas genéricas -- 3. Marco de referencia para el análisis de la competencia -- 4. Indicadores del mercado -- 5. Acciones competitivas -- 6. Estrategias dirigidas a clientes y proveedores -- 7. Análisis estructural por sector industrial -- 8. Evolución del sector industrial -- 9. Estrategia competitiva en los sectores industriales -- 10. Estrategia competitiva en sectores nacientes -- 11. Transición a la madurez del sector industrial -- 12. Estrategia competitiva en sectores industriales en declinación -- 13. Competencia en sectores industriales globales -- 14. Implicaciones estratégicas en la integración vertical -- 15. Incremento de la capacidad -- 16. Ingresos a nuevos negocios -- Apéndice -- Bibliografía -- Índice.
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| 650 |
1 |
7 |
|a Competencia económica
|2 embne
|9 189
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| 650 |
2 |
7 |
|a Planificación estratégica.
|2 embne
|9 863
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| 700 |
1 |
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|a Vasseur Walls, Alfonso.
|e traductor
|t Competitive strategy. Techniques for analyzing industries and competitors.
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