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|a Guiltinan, Joseph P.,
|e autor.
|9 2795
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| 245 |
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|a Administración de mercadeo :
|b estrategias y programas /
|c Joseph P. Guiltinan, Gordon W. Paul ; traducción, Miguel Fernando Quintana Varela, Fabio Villegas Orrego ; revisión, Narciso Sabogal Sabogal.
|
| 264 |
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1 |
|a México :
|b McGraw-Hill,
|c 1984.
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| 300 |
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|a 440 páginas :
|b ilustraciones ;
|c cm.
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|a Gestión de empresas.
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|a Paul, Gordon W.,
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