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LEADER |
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071106s2004 MX a||||||||||||||||spa|| |
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|a 9701041089
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|a Sistema Bibliotecario Universidad de El Salvador
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041 |
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|a spa
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082 |
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|a 658.83
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100 |
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|a Kerin, Roger A.
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245 |
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|a Marketing /
|c Roger A. Kerin, Eric N. Berkowitz, Steven W. Hartley, William Rudelius ; tr. de Rebeca A. Sánchez López ; rev. de María Estela Tena Loeza
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250 |
|
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|a 7a.
|
260 |
|
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|a México
|b McGraw-Hill
|c 2004
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300 |
|
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|a 857p.
|b Ilus.
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592 |
|
|
|a Inicio del proceso de marketing
|
592 |
|
|
|a Cómo entender a los compradores y mercados
|
592 |
|
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|a Oportunidad de marketing previsto
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592 |
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|a Satisfacción de las oportunidades de marketing
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592 |
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|a Administración del proceso de marketing
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650 |
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|a MARKETING
|2 LEMB
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700 |
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|a Berkowitz, Eric N.
|e coautor
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700 |
|
|
|a Hartley, Steven W.
|e coautor
|
700 |
|
|
|a Rudelius, William
|e coautor
|
700 |
|
|
|a Sánchez López, Rebeca A.
|e traducción
|
700 |
|
|
|a Tena Loeza, María Estela
|e revisión técnica
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991 |
|
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|a eco_sandra
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992 |
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|a 06/11/2007
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942 |
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999 |
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