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|a Sistema Bibliotecario Universidad de El Salvador
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|a Zikmund, William G.
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| 245 |
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|a Investigación de mercados /
|c William G. Zikmund ; tr. de Miguel A. Sánchez Carrión ; rev. de Marcela Benassini Félix
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| 250 |
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|
|a 6a.
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| 260 |
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|a México
|b Pearson Educación
|c 1998
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| 300 |
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|a 739p.
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| 336 |
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|a INVESTIGACION DE MERCADOS
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| 700 |
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|a Sánchez Carrión, Miguel A.
|e traducción
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| 700 |
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|a Benassini Félix, Marcela
|e revisión técnica
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| 942 |
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|c BK
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