|
|
|
|
| LEADER |
02627cam a2200337 4500 |
| 007 |
ta |
| 008 |
110513c2006 mx a g 000|0 spa d |
| 020 |
|
|
|a 9702507639
|
| 040 |
|
|
|a Sistema Bibliotecario Universidad de El Salvador
|b spa
|
| 082 |
|
|
|a 658.8
|b K685d
|2 21
|
| 100 |
|
|
|a Kotler, Philip
|
| 245 |
|
|
|a Dirección de marketing /
|c Philip Kotler, Kevin Lane Keller ; traducción Clara E. García ; revisión técnica Diana Dávila Ruíz ... [et al.]
|
| 250 |
|
|
|a 12a ed.
|
| 260 |
|
|
|a México, D F:
|b Pearson Educación,
|c 2006
|
| 300 |
|
|
|a 774 p. :
|b il. ;
|c 27 cm.
|
| 592 |
|
|
|a La dirección de marketing -- El marketing en el siglo XXI -- Intercambios y transacciones -- Marketing en acción -- Orientaciones de las empresas hacia el mercado -- Desarrollo y estrategias y planes de marketing -- La planeacion estratégica corporativa y por división -- Identificación de las oportunidades de mercado -- Investigación de mercados y pronósticos de la demanda -- Cómo calcular la productividad del merkating
|
| 650 |
|
|
|a Administración de mercadeo
|2 LEMB
|
| 700 |
|
|
|a Lane Keller, Kevin
|e coaut
|
| 700 |
|
|
|a García, Clara A.
|e tr
|
| 700 |
|
|
|a Dávila Ruíz, Diana
|
| 991 |
|
|
|a bc_dina
|
| 992 |
|
|
|a 13/05/2011
|
| 942 |
|
|
|c BK
|
| 999 |
|
|
|c 51537
|d 51537
|
| 952 |
|
|
|0 0
|1 0
|4 0
|6 658_800000000000000_K685D
|7 0
|8 RVA
|9 87055
|a 10
|b 10
|c RVA
|d 2012-08-16
|e Prolibros
|g 20.57
|i 060638
|l 13
|o 658.8 K685d
|p 10043835
|r 2017-03-06
|s 2017-03-06
|w 2017-09-07
|y RVA
|x 181209
|
| 952 |
|
|
|0 0
|1 0
|4 0
|6 658_800000000000000_K685D
|7 0
|8 RVA
|9 87056
|a 10
|b 10
|c RVA
|d 2012-08-16
|e Prolibros
|g 25.08
|i 061210
|l 3
|o 658.8 K685d
|p 10044407
|r 2017-02-24
|s 2015-06-29
|w 2017-09-07
|y RVA
|x 181209
|
| 952 |
|
|
|0 0
|1 0
|4 0
|6 658_800000000000000_K685D
|7 0
|8 RVA
|9 87057
|a 10
|b 10
|c RVA
|d 2012-08-16
|e Prolibros
|g 27.40
|i 59912
|l 3
|o 658.8 K685d
|p 10043109
|r 2017-01-20
|s 2015-03-03
|w 2017-09-07
|y RVA
|x 31122009
|
| 952 |
|
|
|0 0
|1 0
|4 0
|6 658_830000000000000_K87DI
|7 0
|8 CG
|9 87058
|a 18
|b 18
|c CG
|d 2012-08-16
|e Prolibros
|g 20.57
|i 18009801
|l 25
|m 1
|o 658.83 K-87di
|p 18009801
|r 2019-09-20
|s 2019-09-20
|t 3
|w 2012-08-16
|y BK
|x 181209
|
| 952 |
|
|
|0 0
|1 0
|2 ddc
|4 0
|6 658_830000000000000_K87DI
|7 0
|8 CG
|9 87059
|a 18
|b 18
|c CG
|d 2011-12-14
|e Prolibros
|g 27.46
|i 010308
|j 0
|l 20
|m 5
|o 658.83 K-87di
|p 18010438
|r 2019-03-11
|s 2019-03-07
|w 2012-09-17
|y BK
|k 3095
|
| 952 |
|
|
|0 0
|1 0
|2 ddc
|4 0
|6 658_830000000000000_K87DI
|7 0
|8 CG
|9 87060
|a 18
|b 18
|c CG
|d 2011-12-14
|e Prolibros
|g 27.46
|i 010309
|j 0
|l 19
|m 1
|o 658.83 K-87di
|p 18010439
|r 2019-08-27
|s 2019-08-27
|w 2012-09-17
|y BK
|k 3095
|
| 952 |
|
|
|0 0
|1 0
|2 ddc
|4 0
|6 658_830000000000000_K87DI
|7 0
|8 CG
|9 87061
|a 18
|b 18
|c CG
|d 2013-10-29
|e Polibros
|g 28.63
|i 010917
|l 8
|m 1
|o 658.83 K-87di
|p 18010982
|r 2017-05-02
|s 2017-04-28
|w 2013-10-29
|y BK
|k 0293
|