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| 008 | 050201t1991||||us ||||g||||||||||||spa|d | ||
| 020 | |a 0256101167 | ||
| 041 | |a eng | ||
| 082 | |a 658.8 |b M123a | ||
| 100 | |a McCarthy, E. Jerome | ||
| 245 | |a Applications in basic marketing: |b clippings from the Popular Business Press / |c E. Jerome McCarthy and William D. Perreault. | ||
| 260 | |a Boston, : |b Richard D. Irwin, |c 1991 | ||
| 300 | |a 210 p. ; |b il. ; 26 cm. | ||
| 650 | |a Mercadeo |2 LEMB | ||
| 700 | |a Perreault, William D., |e coautor | ||
| 653 | |a Marketing | ||
| 991 | |a bc_dina | ||
| 992 | |a 28/09/2005 | ||
| 942 | |c BK | ||
| 999 | |c 61286 |d 61286 | ||
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