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|a 9786071502902
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|a Sistema Bibliotecario Universidad de El Salvador
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|a Joseph F. Hair Jr.
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245 |
1 |
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|a Investigación de mercados :
|b en un ambiente de información digital /
|c Joseph F. Hair Jr., Robert P. Bush, David J. Ortinau ; revisión técnica Judith Cavazos Arroyo
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250 |
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|a 4a. edición
|
264 |
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|a México :
|b McGraw-Hill,
|c 2010
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300 |
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|a xxii,651 p. :
|b il. ;
|c 27 cm.
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336 |
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|2 rdacontent
|a texto
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|a Tradución de la cuarta edición de Marketing Research
|
500 |
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|a Incluye glosario
|
500 |
|
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|a Índice onomástico y analítico
|
653 |
|
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|a Investigación de mercados
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700 |
|
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|a Bush, Robert P.
|e autor
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700 |
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|a Ortinau, David J.
|e autor
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|a Cavazos Arroyo, Judith
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