|
|
|
|
| LEADER |
00743nam a2200193 a 4500 |
| 008 |
050201s1974||||sp |||||||||||||||||spa|| |
| 942 |
|
|
|c BK
|
| 020 |
|
|
|a 8428102805
|
| 041 |
|
|
|a spa
|
| 082 |
|
|
|a 659.1
|b W352n
|
| 100 |
|
|
|a Watts, Reginald
|
| 245 |
|
|
|a La nueva publicidad /
|c Reginald Watts ; revisión castellana de J. Domingo ; revisión, pról. y notas de Francisco Izquierdo Navarro.
|
| 260 |
|
|
|a Barcelona :
|b Oikos-Tau,
|c 1974
|
| 300 |
|
|
|a 199 p
|
| 440 |
|
|
|a Colecciones de marketing ; no. 14
|
| 500 |
|
|
|a Título original: Reaching the consumer
|
| 650 |
|
|
|a PUBLICIDAD
|
| 999 |
|
|
|c 81231
|d 81231
|
| 952 |
|
|
|0 0
|1 0
|4 0
|6 659_100000000000000_W352N
|7 0
|8 CG
|9 147692
|a 14
|b 14
|c CG
|d 2012-08-15
|i 14004222
|o 659.1 W352n
|p 14004222
|r 2012-08-15
|t 1
|w 2012-08-15
|y BK
|