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| LEADER |
00841nam a2200193 a 4500 |
| 008 |
050201s1984||||mx a |||||||||||||spa|| |
| 942 |
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|c BK
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| 041 |
|
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|a spa
|
| 082 |
|
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|a 659.1
|b B848i
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| 100 |
|
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|a Brewster, Artur Judson
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| 700 |
|
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|a Palmer, Herbert Hall
|e coautor
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| 700 |
|
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|a Ingraham, Robert G
|e coautor
|
| 245 |
|
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|a Introducción a la publicidad /
|c Artur Judson Brewster, Herbert Hall Palmer, Robert G. Ingraham ; tr de la sexta ed. en inglés por Alfonso Vasseur Walls.
|
| 260 |
|
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|a México, D. F :
|b Continental,
|c 1984
|
| 300 |
|
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|a 526 p. ;
|b il
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| 500 |
|
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|a Título original en inglés: introduction to advertising. -- incluye apéndices
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| 650 |
|
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|a PUBLICIDAD
|
| 999 |
|
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|c 81242
|d 81242
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| 952 |
|
|
|0 0
|1 0
|2 ddc
|4 0
|6 659_100000000000000_B848I
|7 0
|8 CG
|9 147704
|a 14
|b 14
|c CG
|d 2012-08-15
|i 14004203
|o 659.1 B848i
|p 14004203
|r 2012-08-15
|t 1
|w 2012-08-15
|y BK
|