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|a 9789586487542
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|a Mesa Holguín, Mario.
|9 1986
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|a Fundamentos de marketing /
|c Mario Mesa Holguín.
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260 |
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|a Bogotá :
|b Ecoe Ediciones,
|c 2012.
|
300 |
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|a 288 p.
|
490 |
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|a Ciencias administrativas. Mercadeo y finanzas.
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500 |
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|a Incluye datos biográficos del autor en solapa.
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|a Mercadeo
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