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01135nam a2200277 i 4500 |
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880628s1981 ck a r 00110 spa d |
| 020 |
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|a 9684511698
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| 040 |
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|a Universidad Autónoma de Chiriquí
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| 041 |
1 |
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|a spa
|h eng
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| 082 |
0 |
4 |
|a 658.83
|b K45i
|2 15 ed.
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| 100 |
1 |
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|a Kinnear, Thomas C.
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| 245 |
1 |
0 |
|a Investigación de mercados /
|c Thomas C. Kinnear ; James R. Taylor ; Sebastian S. Kresge ; traducción Giovanny Ciardelli Fadul ; revisión Alvaro Franco Ferro.
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| 264 |
|
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|a México ; Bogotá :
|b Editorial McGraw-Hill,
|c c1981.
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| 300 |
|
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|a 740 p. :
|b il., diagrs. ;
|c 23 cm.
|
| 336 |
|
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|a txt
|2 rdacontent
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| 337 |
|
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|a n
|2 rdamedia
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| 338 |
|
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|a nc
|2 rdacarrier
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| 504 |
|
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|a Incluye bibliografía e índie.
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| 534 |
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|p Título original.
|t Marketing research : an applied approach.
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| 650 |
|
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|a Mercadeo
|x Investigaciones.
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| 700 |
1 |
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|a Taylor, James R.
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| 700 |
1 |
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|a Kresge, Sebastián S.
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| 700 |
1 |
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|a Ciardelli Fadul, Giovanni,
|e tr.
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| 700 |
1 |
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|a Franco Ferro, Alvaro,
|e tr.
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| 999 |
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|c 10036
|d 10036
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| 952 |
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|0 0
|1 0
|2 ddc
|4 0
|6 658_830000000000000_K623
|7 0
|9 12193
|a 16
|b 1
|c 1
|d 2018-06-19
|o 658.83 K623
|p RJJ04638
|r 2018-06-19
|w 2018-06-19
|y 1
|