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01245nam a2200325 i 4500 |
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990327s1999 mx r 00110dspa d |
| 020 |
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|a 9701700716
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|a Universidad Autónoma de Chiriquí
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| 041 |
1 |
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|a spa
|h eng
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| 082 |
0 |
4 |
|a 659.1
|b S54n
|2 20 ed.
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| 100 |
1 |
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|a Smith, Jeanette.
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| 245 |
1 |
0 |
|a Nuevo kit de publicidad /
|c Jeanette Smith ; traducción Luis Ignacio de la Peña ; revisión técnica Roberto Mendoza Carapia.
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| 250 |
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|a Editora Cristina Tapia Montes de Oca.
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| 264 |
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|a México ; Santa Fe de Bogotá :
|b Prentice Hall Hispanoamericana,
|c 1999.
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| 300 |
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|a viii, 339 p. ;
|c 24 cm.
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| 336 |
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|a txt
|2 rdacontent
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| 337 |
|
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|a n
|2 rdamedia
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| 338 |
|
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|a nc
|2 rdacarrier
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| 500 |
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|a Glosario : p. 319-329.
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| 500 |
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|a Incluye índice.
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| 534 |
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|p Título original.
|t The new publicity kit.
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| 650 |
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|a Publicidad.
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| 650 |
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|a Análisis de mercadeo.
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| 650 |
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6 |
|a Propaganda.
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| 650 |
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6 |
|a Persuasión (Psicología)
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| 700 |
1 |
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|a Peña, Luis Ignacio de la,
|e tr.
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| 700 |
1 |
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|a Mendoza Carapia, Roberto,
|e rev.
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| 700 |
1 |
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|a Tapia Montes de Oca, Cristina,
|e ed.
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| 999 |
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|c 10053
|d 10053
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| 952 |
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|0 0
|1 0
|2 ddc
|4 0
|6 659_190000000000000_SM5
|7 0
|9 12210
|a 16
|b 1
|c 1
|d 2018-06-19
|o 659.19 Sm5
|p RJJ04655
|r 2018-06-19
|w 2018-06-19
|y 1
|