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01330nam a2200349 i 4500 |
| 008 |
040609s2003 mx ado r 001 0 spa d |
| 015 |
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|a NNN
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| 020 |
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|a 9702604001
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| 040 |
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|a Universidad Autónoma de Chiriquí
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| 041 |
1 |
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|a spa
|h eng
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| 082 |
0 |
4 |
|a 658.8
|b K67U
|2 20
|
| 100 |
1 |
|
|a Kotler, Philip
|d 1931-
|
| 245 |
1 |
0 |
|a Fundamentos de marketing
|c Philip Kotler and Gary Armstrong ; traducción Roberto Escalona García ; editora Marisa de Anta
|
| 250 |
|
|
|a 6a ed.
|
| 264 |
|
|
|a México
|b Pearson
|c 2003.
|
| 300 |
|
|
|a xxx, 589, 44 p.
|b ilustraciones, diagramas y fotos
|c 26 cm.
|e 1 CD-ROM (422 MB
|c 12 cm.)
|
| 336 |
|
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|a txt
|2 rdacontent
|
| 337 |
|
|
|a n
|2 rdamedia
|
| 338 |
|
|
|a nc
|2 rdacarrier
|
| 504 |
|
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|a Incluye referencias bibliográficas e índice.
|
| 505 |
|
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|g CD-ROM.
|t Dominio del marketing.
|
| 534 |
|
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|t Marketing : an introduction.
|
| 650 |
1 |
4 |
|a Mercadeo
|v Problemas, ejercicios, etc.
|
| 650 |
2 |
4 |
|a Mercadeo directo
|
| 650 |
2 |
4 |
|a Planificación estratégica
|
| 650 |
2 |
4 |
|a Administración de ventas
|
| 650 |
2 |
4 |
|a Investigación de mercados
|
| 700 |
1 |
|
|a Armstrong, Gary
|
| 700 |
1 |
|
|a Escalona García, Roberto Luis
|e Tr.
|
| 700 |
1 |
|
|a Anta, Marisa de
|e Ed.
|
| 999 |
|
|
|c 10213
|d 10213
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| 952 |
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|0 0
|1 0
|2 ddc
|4 0
|6 658_375100000000000_K848
|7 0
|9 12396
|a 8
|b 8
|c 1
|d 2018-06-21
|h e.1
|o 658.3751 K848
|p BE00411
|r 2018-06-21
|w 2018-06-21
|y 1
|