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| LEADER |
01067nam a2200289 i 4500 |
| 008 |
000914s1996 mx a r 00110dspa d |
| 020 |
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|a 9688805904
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| 040 |
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|a Universidad Autónoma de Chiriquí
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| 041 |
1 |
|
|a spa
|h eng
|
| 082 |
0 |
4 |
|a 658.8
|b K67m9
|2 19 ed.
|
| 100 |
1 |
|
|a Kotler, Philip,
|d 1931-
|
| 245 |
1 |
0 |
|a Mercadotecnia /
|c Philip Kotler, Gary Armstrong ; traducción Pilar Mascaró Sacristán.
|
| 250 |
|
|
|a 6a. ed.
|
| 264 |
|
|
|a México :
|b Prentice-Hall/Hispanoamericana,
|c 1996.
|
| 300 |
|
|
|a xxi, 826, [58] p. :
|b il., diagrs. ;
|c 26 cm.
|
| 336 |
|
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|a txt
|2 rdacontent
|
| 337 |
|
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|a n
|2 rdamedia
|
| 338 |
|
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|a nc
|2 rdacarrier
|
| 500 |
|
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|a Incluye glosario.
|
| 504 |
|
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|a Incluye bibliografías e índice.
|
| 534 |
|
|
|p Título original.
|t Principles of marketing.
|
| 650 |
|
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|a Análisis de mercadeo.
|
| 650 |
|
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|a Mercadeo.
|
| 700 |
1 |
|
|a Armstrong, Gary.
|
| 700 |
1 |
|
|a Mascaró Sacristán, Pilar,
|e tr.
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| 999 |
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|c 10215
|d 10215
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| 952 |
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|0 0
|1 0
|2 ddc
|4 0
|6 658_375100000000000_K848A
|7 0
|9 12400
|a 8
|b 8
|c 1
|d 2018-06-21
|h e.1
|o 658.3751 K848a
|p BE00121
|r 2018-06-21
|w 2018-06-21
|y 1
|