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00826nam a2200241 i 4500 |
| 008 |
080901s2001 mx a gr 00010dspa d |
| 020 |
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|a 9682463092
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| 040 |
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|a Universidad Autónoma de Chiriquí
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| 082 |
0 |
4 |
|a 658.8
|b M18m1
|2 21
|
| 100 |
1 |
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|a Maubert Viveros, Claudio.
|
| 245 |
1 |
0 |
|a Mercadotecnia /
|c Claudio Maubert Viveros.
|
| 264 |
3 |
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|a México :
|b Editorial Trillas,
|c 2001.
|
| 300 |
|
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|a 206 p. :
|b il. ;
|c 23 cm.
|
| 336 |
|
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|a txt
|2 rdacontent
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| 337 |
|
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|a n
|2 rdamedia
|
| 338 |
|
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|a nc
|2 rdacarrier
|
| 504 |
|
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|a Incluye bibliografía e índice.
|
| 650 |
|
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|a Mercadeo.
|
| 650 |
|
6 |
|a Segmentación de mercados.
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| 650 |
|
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|a Comportamiento del consumidor.
|
| 650 |
|
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|a Publicidad.
|
| 999 |
|
|
|c 2624
|d 2624
|
| 952 |
|
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|0 0
|1 0
|2 ddc
|4 0
|6 658_830000000000000_M44
|7 0
|9 3239
|a 2
|b 2
|c 1
|d 2017-08-09
|o 658.83 M44
|p AC01133
|r 2018-01-11
|w 2017-08-09
|y 1
|