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090710t 2004mx ado r 001 0 spa d |
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|a 9701044665
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|a 9789701044667
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|a Universidad Autónoma de Chiriquí
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|a spa
|h eng
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|a HF5415.33.U6
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|a 658.8342
|b H18
|2 22
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|a Hawkins, Del I.
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|a Comportamiento del consumidor
|b construyendo estrategias de marketing
|c Del I. Hawkins, Roger J. Best y Kenneth A. Coney ; traducción María del Pilar Carril Villarreal ; revisión técnica Jean Pierre Víctor Domette Nicolesco
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| 250 |
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|a 9a ed.
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| 264 |
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|a México ;
|a Bogotá
|b McGraw-Hill Interamericana Editores
|c c2004.
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| 300 |
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|a xiv, 758 p.
|b ilustraciones, diagramas, fotos, gráficas y tablas
|c 27 cm.
|e 1 CD-ROM (3.88 MB ; 12 cm.)
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| 336 |
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|a txt
|2 rdacontent
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| 337 |
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|a n
|2 rdamedia
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| 338 |
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|a nc
|2 rdacarrier
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| 504 |
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|a Incluye referencias bibliográficas e índice.
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| 505 |
0 |
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|g CD-ROM. --
|t DDB Needham lifestyle survey data disk.
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| 534 |
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|t Consumer behavior : building marketing strategy.
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| 650 |
1 |
4 |
|a Comportamiento del consumidor
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| 650 |
2 |
4 |
|a Comportamiento del consumidor
|v Estudio de casos
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| 650 |
2 |
4 |
|a Análisis de mercadeo
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| 650 |
2 |
4 |
|a Mercadeo
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| 700 |
1 |
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|a Best, Roger J.
|d 1945-
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| 700 |
1 |
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|a Coney, Kenneth A.
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| 700 |
1 |
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|a Carril Villarreal, María del Pilar
|e Tr.
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|c 2777
|d 2777
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