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|a Fernandez Valiña Ricardo.
|9 11521
|
| 245 |
|
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|a Manual Para Elaborar un Plan de Mercadotecnia: /
|c Ricardo Fernandez Valiñas.
|
| 250 |
|
|
|a 1a ed.
|
| 260 |
|
|
|a México,
|b Mcgra-Hill,
|c 2007.
|
| 300 |
|
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|a 172 p.
|
| 650 |
|
|
|x PLANEACION-MERCADOTECNIA,
|x EVALUACIÓN-NEGOCIOS-PRODUCTO-PROMOCIÓN,
|x OPORTUNIDADES-AMENAZAS-MERCADO,
|x PRESUPUESTO-SUPERVISION-EVALUACIÓN-CONTROL.
|9 11522
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| 942 |
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