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|a 978-607-15-1245-1
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| 082 |
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|a 658.8
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|a Fischer de la Vega Laura Estela
|9 12326
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| 245 |
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|a Elementos Básicos de la Mercadotecnia: /
|c Laura Estela Fischer de la Vega, Jorge Espejo Callado, Willian J. Stanton
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| 250 |
|
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|a 1 a ed.
|
| 260 |
|
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|a Mexico.
|b McGraw-Hill,
|c 2015.
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| 300 |
|
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|a 213 p.
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| 650 |
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|
|x ASPECTOS-GENERALES-MERCDOTECNIA,
|x MERCADO-SEGMENTOS-MERCADOS,
|x INVESTIGACION-MARKETING-INFORMACION-MERCADO.
|9 12505
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| 942 |
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