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|a 978-968-24-7987-8
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|a 658.8
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|a Eyssautier de la Mora Maurice
|9 12618
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| 245 |
|
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|a Elementos Básicos de Mercadotecnia: /
|c Maurice Eyssautier de la Mora
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| 250 |
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|a 5a ed.
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| 260 |
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|a Mexico,
|b Trillas,
|c 2008.
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| 300 |
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|a 270 p.
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| 650 |
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|x FUNDAMENTOS-MERCADOTECNIA-MERCADO-COMPORTAMIENTO,
|x SISTEMA-INFORMACION-INVESTIGACION-MERCADO,
|x PLANEACION-ESTRATEGICA-MERCADO-TECNICA.
|9 12619
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| 942 |
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|2 ddc
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