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|a 0-13-577007-6
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|a Kotler, Philip
|9 12981
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|a Mercadotecnia /
|c Philip Kotler
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|a 1a reim.
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| 260 |
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|a Madrid;
|b Editorial Prentice-Hall Internacional;
|c 1981
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| 300 |
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|a 766 pag.
|b Fig. Cuad.
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| 650 |
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|x MERCADOTECNIA
|x MERCADEO - ECONOMÍA
|x MERCADEO - COMPAÑÍA
|x ANÁLISIS - MERCADEO
|9 12982
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