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20210414102239.0 |
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|a 978-007-108421-5
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|a 658.84
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|a Cateora Philip R.
|9 13351
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| 245 |
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|a International Marketing: /
|c Philip R. Cateora, Mary C. Gilly, John L. Graham
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| 250 |
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|a 14 ed.
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| 260 |
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|a New York,
|b McGraw- Hill Companies,
|c 2010.
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| 300 |
|
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|a 711 p.
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| 650 |
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|x ASSESSING-GLOBAL-MARKET-OPPORTUNITIES,
|x DEVELOPING-GLOBAL-MARKETING-STRATEGIES,
|x CULTUTAL-ENVIRONMENT-GLOBAL-MARKETS.
|9 13352
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