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|a 978-958-41-0394-9
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|a Schnarch K. Alejandro
|9 14307
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|a Desarrollo de Nuevos Productos y Empresas:
|b Creatividad, Innovación y Marketing /
|c Alejandro Schnarch K.
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| 250 |
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|a 5a ed.
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| 260 |
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|a Mexico,
|b McGraw-Hill,
|c 2009.
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| 300 |
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|a 409 p.
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| 650 |
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|x NUEVA-SITUACIÓN-NEGOCIOS-PLANEACIÓN-ESTRATÉGICA,
|x NUEVOS-PRODUCTOS-EMPRESAS-CALIDAD-TOTAL-RIESGO,
|x MANAGEMENT-NUEVOS-PRODUCTOS-EVALUACION-VALIDACION.
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