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160416b mx ||||| |||| 00| 0 spa d |
| 020 |
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|a 968-24-1251-X
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| 040 |
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|a Sistema de Bibliotecas UNAH
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| 082 |
0 |
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|a 658.8-F94
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| 100 |
1 |
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|a Frye, Robert W.
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| 245 |
1 |
0 |
|a Estrategias básicas de mercadotecnia
|c Robert W. Frye ; traductor ; Carlos Villegas García ; revisora técnica : maría de la Luz Paniagua
|
| 260 |
|
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|a México
|b Trillas
|c 1982
|
| 300 |
|
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|a 391 p.
|b il.
|c 23 cm.
|
| 504 |
|
|
|a Incluye referencias bibliográficas e índice
|
| 534 |
|
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|t Traducido de: Introduction to the marketing system
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| 650 |
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4 |
|a MERCADOTECNIA
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| 942 |
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